Few sports have more traditionalist and purists than tennis, especially when it comes to Wimbledon. Even with that criticism, the world’s most famous tournament has announced that those who enjoy watching television with added dimensions can look forward to Wimbledon 3D this year.
Ian Ritchie, who is the chief executive of the All England Club that hosts the tournament, announced that fans will be able to catch Nadal, Federer and friends smacking a ball at each other in 3D in their homes and in select cinemas.
Wimbledon 3D will be in partnership with Sony and the tournament’s official broadcaster, the BBC. The men’s singles semis, finals and the women’s finals will be shot in 3D and rebroadcast to 600 cinemas all around the world, as well as on the BBC.
We’ve always been modern!
Ritchie was well pleased to announce Wimbledon 3D, taking the opportunity to point out that the tournament has always been on the cutting edge of technology. He said: ‘Starting way back, the first ever transmission in color the BBC put out was from Wimbledon so we were innovators then’. For an event so well known for its strict clothing policies and turned-up nose practices, that’s quite the zinger.
He continued, saying: ‘Now there is an opportunity to expand into 3D broadcasts and it’s very exciting. But as far as we are concerned it’s that classic combination of tradition and innovation’.
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Ritchie, showing great foresight and open-mindedness, admitted that this decision was made in the context of global sports, and not just tennis. He said: ‘We see ourselves as the best tennis event in the world but we want to be seen as one of the best sporting events. If you stand still you fall behind.’ And right he is.
Now all you need to do is make sure you buy a 3D TV before the Monday, 20 June, which is the date the grand tournament starts. Else make your way to a supported cinema if you want to see Nadal smack the ball and steamroll Federer in glorious 3D (excuse my bias, but I am right).